Operational questions about Google Play, answered with real measurements instead of “it depends”. Every article here contains at least one number you will not find elsewhere.
We measured the top 10 for 30 keywords on the French Play Store. Here is the actual review count of the least established app in each ranking — the entry ticket, category by category.
23 August 2026
The web says “3 to 4 times” and never sources it. We measured the actual keyword density of 300 already-ranked listings: 47% never mention the keyword at all, and those that do sit around 1.87%.
23 August 2026
Across 300 listings ranked in the top 10, only 42% carry the keyword in their title — and the gap between positions 1-3 and 4-10 is just 5 points. What it actually changes, with measurements.
23 August 2026
Every tool shows a score out of 100 without saying where it comes from. Here is our formula in full, constants included — and what a difficulty score cannot tell you.
23 August 2026
“Go long tail” holds only two times out of three, and the median gain is just 2.5×. We measured 24 variants: here is which ones work, and why adding “free” achieves nothing.
23 August 2026
Every guide assumes you already have traction. Here is what to do when you start from zero — with the only numbers that decide, and what will not work.
23 August 2026
The counterpart to our review study, with installs: a median entry ticket of 100,000, yet 9 keywords out of 30 stay under 10,000 — and a two-thousand-fold gap between Education and Photography.
23 August 2026
We compared the French, Belgian, Swiss and Canadian rankings: 8 apps out of 10 are the same. Here is the only case where duplicating your listing is worth the effort.
23 August 2026
Four causes, in the order you should check them — each with the number that settles it, and the case where the problem has nothing to do with your listing.
23 August 2026